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RBC Information Systems

May 31, 2004

RBC TV will cover 85% of St. Peterburg

Moscow, May 31, 2004 - Beginning from July 2004 RBC TV's programs will be broadcast by the Television Company St. Petersburg Cable Networks, the largest cable platform in St. Petersburg. This will enhance RBC TV's coverage in St. Petersburg by 3 million viewers. RBC TV programs will become available to 1.5 million of them already in July.

At present RBC TV's signal is beamed to St. Petersburg through 14 cable operators. The client base of these operators consists of 800,000 inhabitants of several St. Petersburg districts (the city center, Vasilievsky Ostrov, the Vyborgskiy, Kalininskiy, Moskovskiy, Frunzenskiy, Krasnogvardeiskiy, Kirovskiy and Primorskiy districts). In addition, the channel is available to about 36,500 St. Petersburg inhabitants via the satellite operator NTV Plus.

The Television Company St. Petersburg Cable Networks controls about 70% of the cable television market of St. Petersburg. The addition of the clients of this cable network will increase RBC TV's penetration in St. Petersburg by 3 million and reach 3.8 million. This translates into 85% coverage of the population of St. Petersburg (according to the latest census, the population of the city is 4.5 million people).

"We are delighted to work with the largest cable operator in the St. Petersburg. RBC TV is open for cooperation with any signal provider that is interested in receiving our unique programming and that covers our target audience," said RBC TV General Director Artyom Inutin.

Additional information

RBC TV currently covers over 25 million viewers in Russia through cable, satellite RBC TV's programs are available to inhabitants of 13 cities with the population of over one million people (Moscow, St. Petersburg, Notosibirsk, Nizhny Novgorod, Ekaterinburg, Samara, Omsk, Kazan, Chelyabinsk, Rostov-on-Don, Ufa, Volgograd and Perm). Additionally, RBC TV distributes its signal to over other 20 urban centers of Russia.

Investor contact: Natalia Makeeva
Tel: +7 (095) 363-1111 (ext. 1369), e-mail:
ir@rbc.ru, Web: www.rbcinfosystems.com.

 

 

 

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