|Starting in June 2004, it will be possible to watch the first Russian business channel RBC TV on mobile phones. MegaFon subscribers will be the first to have access to this service. MegaFon expects about 10,000 people to subscribe to the new service.
Moscow, May 18, 2004 - Broadcasting of all content of RBC TV in real time will be carried out via special equipment, which encodes and retransmits the TV picture to the mobile network. In order to be able to watch RBC TV, it is necessary that a mobile phone be capable of playing back streaming video with Real One Player and supporting the GPRS protocol. At present, seven mobile phones of this kind are sold on the Russian market: Siemens SX1, one Sendo model and five Nokia models.
"We have carried out serious modernization of the GPRS equipment and our capabilities have increased considerably. Not a single subscriber will have problems with downloading the video stream," said Roman Prokolov, an advisor to the MegaFon Moscow General Director. According to MegaFon representatives, the pricing policy of the company will be quite democratic. One-month subscription will cost about $23 regardless of the amount of the transferred data.
"RBC has always been up-to-date, using the latest achievements of technological progress. Once, we were the first Russian information agency to have created an Internet server, to have established information mailing to pagers, and finally, to have launched a business channel. To create trends, according to which the market will be developing, is the principle of our work. Mobile telephony is being developed very fast and today, it renders new services to customers. In the near future, it will be difficult to imagine a businessman who would not be able to watch the RBC TV business channel at any time and place," RBC TV General Director Artyom Inyutin said.
Investor contact: Natalia Makeeva
Tel: +7 (095) 363-1111 (ext. 1369), e-mail: email@example.com, Web: www.rbcinfosystems.com.