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Concern Kalina

December 28, 2004

Concern "KALINA" takes Equity Stake in German company Dr. Scheller Cosmetics AG

Ekaterinburg, December 28, 2004.  Today leading Russian manufacturer of cosmetics and hygiene products OJSC Concern "KALINA" (Reuters: KLNA.RTS) announced a decision to acquire an equity stake in German company Dr. Scheller Cosmetics AG.
The Board of Directors of Kalina has approved a Public Takeover Offer to all shareholders of Dr. Scheller Cosmetics AG ("Scheller"), a German cosmetics ufacturer.  United Financial Group (UFG) is acting as the sole financial advisor to Kalina. 
With the Public Takeover Offer and a call-option agreement, signed with one of Scheller's majority shareholders, Kalina confirmed its intention to accumulate a minority stake in Scheller. The parties expect to close the transaction by the end of 1Q05.  
The acquisition of a minority stake in Scheller is a part of Kalina's strategic expansion program.   The key aim is to enter decorative cosmetics markets and premium skin care market. "Kalina" believes the fact that synergy effect from promoting the existing brands of "Scheller" company, first of all - decorative cosmetics Manhattan and skin care products Apotheker Scheller, through its distribution network in Russia and the CIS countries will help to attain success.
Launched in 1964, Manhattan is one of the oldest and most successful decorative cosmetic brands targeted at women between 14 and 29 in Germany.  According to the independent AC Nielsen market analysis, "Manhattan" is ranked the number 2 brand in Germany for 2003, second only to multi-national "Maybelline".  "Manhattan" has established strong brand recognition in the CIS region, on the Russian market in particular.  According to Comcon agency analysis spontaneous recognition of the brand Manhattan during 1Q04 amounts to 8.1%.   The "Apotheker Scheller" premium skin care line is the Number 2 natural skin care line in Germany and also enjoys strong penetration in the CIS countries.

Public Relations
Sergey Kazantsev
tel./fax: +7 343 365 83 06
Kalina Corporate Finance:
Dmitry Argunov
tel.: +7 343 262 26 85; fax: +7 343 262 22 32
United Financial Group:
Victoria Lazareva,
Julia Zhdanova,
tel.: 095 725 2647; fax: 095 725 2647


Kalina (
Kalina is the largest Russian manufacturer of personal care and household products producing and distributing skin, oral and hair care products, cosmetics, perfumes and detergents. The company was founded in 1942 and privatized in 1992. Kalina operates two factories in Russia (in Ekaterinburg and Omsk).
In 2003 Kalina reported sales of approximately US$157 millon, EBITDA of US$23 million and net income of US$10.8 million.
In Russia, where Kalina sells approximately 80% of its output, it maintains a strong 24.2% share of the skin care market and 11% of the oral care market (in value terms, during September-October 2004, according to ACNielsen). Kalina exports 21% of its products to other CIS countries, particularly to Kazakhstan, Ukraine and Uzbekistan.
Dr. Scheller Cosmetics AG (
Scheller is a mid-sized manufacturer of personal care products based in Eislingen, Germany. The history of Scheller traces back to 1944 when a company was founded under the name "Dr. Scheller and Christian Wagner GmbH". In the following years, two subsidiaries were founded, one of which in 1949 under the name "Wurttembergische Parfumerie Fabrik GmbH". The name was changed to "Dr. Scheller Cosmetics GmbH" in 1993 and, finally, said company was transformed into a stock corporation in 1998. In the same year, Scheller held its IPO.
In fiscal year 2003, Scheller achieved consolidated revenues of EUR 76.6 million (2002 - 80.1 million), EBITDA of EUR 2.2 million and a net loss of EUR 2.5 million. Of the total revenues for fiscal year 2003, EUR 47.6 million were generated in the colour cosmetics market (in 2002 - EUR 48.9 million), EUR 7.7 million (2002 - EUR 8.7 million) in the face and body care market and EUR 20.5 million (in 2002 - EUR 20.6 million) in the oral care market. The main markets for Scheller's products are Germany (58.1% in 2003 and 62.0% in 2002), the member states of the EU and the countries recently joining the EU (18.6% in 2003 and 18.1% in 2002) and CIS countires. All of these numbers are stated in accordance with provisions of German accounting standards (HGB).




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