With this opening, Lenta expands its network in the North-West Region to 8 hypermarkets in 6 cities.

St-Petersburg, Russia; 12 February, 2015– Lenta, (LSE, MOEX: LNTA) one of the largest retail chains in Russia, is pleased to announce the opening of its second hypermarket in Veliky Novgorod.

The new store is a Lenta standard format hypermarket located at 33 Pskovskaya Street, Veliky Novgorod. The store has a total area of 12,000 sq.m, with 7,018 sq.m of selling space and is open 24 hours a day, seven days a week. A broad product assortment of 27,000 SKUs has been selected specifically for residents of Veliky Novgorod and includes Lenta’s private label and federal product ranges alongside local produce. The store has 500 parking spaces and 40 cash registers. The property is owned by Lenta.

Jan Dunning, Chief Executive Officer of Lenta, said:

“Our first hypermarket in Veliky Novgorod opened in 2007. The Lenta offering has proved very successful in the store’s catchment and there is great scope to increase our share of the market in this strategically important city as through our first opening in 2015.”

“The popularity of Lenta’s offering in the broader North-West region is due to our unique formula which combines a broad assortment of quality goods at attractive prices with 24/7 access. We remain committed to maintaining low prices and working with local suppliers to bring our customers the products they want while contributing to the development of the regional economy.”

The opening in Veliky Novgorod is Lenta’s first hypermarket opening in 2015 and brings the total number of Lenta stores to 109 hypermarkets in 60 cities across Russia and 24 supermarkets in the Moscow region.

About Lenta

Lenta is one of the largest retail chains in Russia and the country’s second largest hypermarket chain (in terms of 2013 sales). The Company was founded in 1993 in St. Petersburg. Lenta operates 109 hypermarkets in 60 cities across Russia and 24 supermarkets in Moscow and the Moscow region, with a total of approximately 708,168 sq.m. of selling space. The average Lenta hypermarket store has selling space of approximately 6,200 sq.m. The Company operates four hypermarket distribution centres.
The Company’s price-led hypermarket formats are differentiated in terms of their promotion and pricing strategies as well as their local product assortment. The Company employed approximately 35,100¹ people as of 31 December 2014.

The Company’s management team combines a mix of local knowledge and international expertise coupled with extensive operational experience in Russia. Lenta’s largest shareholders include TPG Capital, the European Bank for Reconstruction and Development and VTB Capital Private Equity, all of whom are committed to maintaining high standards of corporate governance.

Lenta is listed on the London Stock Exchange and on the Moscow Exchange and trades under the ticker: ‘LNTA’.

¹FTE (full-time equivalent). Average FTE for 2014 was 27,200 employees.

For further information please visit www.lentainvestor.com, or contact:

Lenta
Anna Meleshina,
Public Relations & Government Affairs Director
Tel: +7 812 363 28 53
E-mail: anna.meleshina@lenta.com

Yana Mogileva, PR Manager
Ňel:+7 (812) 336 39 97
E-mail: yana.mogileva@lenta.com

Instinctif Partners
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Russian Media:
Anton Karpov
Ňel:+7 495 660 05 91
E-mail: Anton.Karpov@instinctif.com