Moscow, Russian Federation – Vodafone, the world's leading international mobile communications group and Mobile TeleSystems OJSC (“MTS” – NYSE: MBT), the leading telecommunications provider in Russia and the CIS, have announced at the Saint Petersburg International Economic Forum 2010 the planned launch of 360 from MTS – an innovative suite of Internet services that integrate a customer’s social networks, email and mobile content in an intuitive and friendly user experience. 360 from MTS is based on the Vodafone 360 service and has been adapted for the Russian market.

“360 from MTS raises the bar for mobile user experience by creating a truly integrated interface for access to mobile Internet services. The service is unique in its ability to expand the reach of innovative services to a wide range of subscribers, as it can be installed on virtually any mobile device. The launch of 360 from MTS is an important step in the implementation of our 3i strategy which stands for integration, Internet and innovation. We are confident of its success in the Russian market, given the increasing demand for mobile Internet and content services in our country,” commented Mikhail Shamolin, President and CEO of MTS.

Pieter Knook, Director of Internet Services at Vodafone Group said: "We are delighted at the development of our Vodafone 360 service to embrace the Russian market. This is an important step in the relationship between our two organizations. A significant amount of work has gone into developing the Russian version of 360 People, which we are proud is being demonstrated on the MTS stand at the Saint Petersburg International Economic Forum 2010, and I congratulate our two respective teams on this achievement."

The commercial launch of 360 from MTS is planned for the 4th quarter of 2010.

About 360 from MTS

360 from MTS is an innovative suite of Internet services for the mobile and PC which gathers all of a customer’s friends, communities, entertainment and personal favorites (like music, games, photos and video) in one place. All of a customer’s contacts, status updates and messaging services are brought together enhancing the customer’s experience and use of social media.

360 customers will have access to content from MTS as well as to applications from the global community of developers publishing for Vodafone 360. There are already around 9,000 mobile applications in the 360 Shop.

MTS will be leveraging Vodafone’s affiliation with both JIL and WAC to give Russian developers access to the global development ecosystem Vodafone has created for 360. Strong engagement with Russian developers will ensure that users of 360 from MTS will have a rich and compelling local apps offering.

360 services are compatible with over 100 popular handsets already in the market. They include most manufacturers and most operating systems. The services come either pre-embedded or free to download. MTS also plans to launch a range of new phones with 360 services preinstalled as well as exclusive, bespoke 360 phones.

Notes to Editors

1) Joint Innovation Lab (JIL) was founded in 2008 by the world's largest operators China Mobile Ltd, SOFTBANK, Verizon Wireless and Vodafone to build the ecosystem, providing a single direction and standard for developers to create mobile applications. JIL has established a single free standard for the development of different widgets and applications for mobile phones running on different operating systems, and especially for smartphones running 360 services.

2) The Wholesale Applications Community (WAC) has been established to increase the overall market for mobile applications. WAC will achieve this goal by: encouraging open standardized technologies; driving scaled deployment of those technologies; and providing complimentary commercial models.
This will allow developers to deploy a single application across multiple devices (through the use of standard technologies) and across multiple operators (without the need to negotiate with each of them). WAC will provide the commercial enablers which will allow the developer to be paid for the applications which are then sold through any associated application store.