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Moscow City Telephone

June 15, 2004

On June 15, 2004, Moscow City Telephone Network (MGTS) celebrated the 25th anniversary of publication of the first issue of its corporate newspaper, The Moskovskiy Telefonist (Moscow Telephone Operator)

Throughout these years the newspaper has evolved from a modest company newspaper into a modern full-color corporate edition. The circulation has increased from 1 thousand to 5 thousand copies. The newspaper's electronic version is available at MGTS corporate site, www.mgts.ru, with the top number of hits equal to 20 thousand per month. The newspaper's main focus covers modern company development strategy, network upgrade, personnel and financial policy, and improvement of the customer service system. The Moskovskiy Telefonist is the successor to The Telephone newspaper that appeared back in the 1930-ties at the Central Telephone Exchange and was an integral part of MGTS life during several decades. The newspaper is currently an important tool of the company's corporate culture.

"A quarter of a century is a long time for any kind of mass media, and for a corporate edition it is an indicator of maturity. Among Sistema Telecom corporate printed editions The Moskovskiy Telefonist meets the stringiest requirements: it is a newspaper that provides an overview of the current events, competent and objective".
Sistema Telecom Information and PR Department director Anna Boiko

"The primary objective of a corporate newspaper is to help employees estimate the company's internal processes and provide the maximum update of the 20-thousand MGTS staff on the plans and development prospects of this Europe's major wired communications company ".
The Chairman of the Editorial Board, the Head of MGTS Information and PR Department Anatoly Vereschagin

"Throughout the last four years The Moskovskiy Telefonist became an effective tool of internal PR-strategy of the company management ".
The newspaper's editor, Cominfo Consulting First Deputy General Director Nadezhda Nevzorova

 

 

 

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