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Lenta

April 11, 2014

Lenta opens its 80th hypermarket in Ryazan

The new hypermarket will be Lenta’s second store in Ryazan

St-Petersburg, Russia; 11 April 2014 – Lenta, (LSE, MOEX: LNTA) one of the largest retail chains in Russia, is pleased to announce the opening of a new hypermarket in Ryazan, its second in the city.

The new compact hypermarket is located in the 12th district street of Ryazan and is situated within a former food market building which Lenta is renting. The store has a selling space of 3,925 sq.m and a total area of 7,370 sq.m. The store will offer its customers a broad product assortment of 15,000 SKUs including the company’s own-brand articles, local produce, and its standard federal assortment. Customers will have access to 400 car parking spaces and 24 cash registers will ensure that customers’ shopping experience is smooth, convenient and efficient. The store will be open 24 hours, seven days a week.

The first Lenta hypermarket in Ryazan has been in operation since 2008. Lenta has since studied customer preferences in Ryazan based on data collected from the company’s loyalty card and has subsequently tailored the new hypermarket’s assortment according to local tastes.
The opening of the second hypermarket in Ryazan will underline the company’s commitment to investing in the development of the retail sector in the highly-populated city.
The opening of Lenta’s second hypermarket in Ryazan brings the total number of stores to 80 hypermarkets and 10 supermarkets in 45 Russian cities.

About Lenta
Lenta is one of the largest retail chains in Russia and the country’s second largest hypermarket chain (in terms of 2013 sales). The company was founded in 1993 in St. Petersburg. Lenta operates 80 hypermarkets in 45 cities across Russia and 10 supermarkets in Moscow and the Moscow region, with a total of approximately 526,000 sq.m. of selling space. The average Lenta hypermarket store has selling space of approximately 6,400 sq.m. The company operates four distribution centres that service hypermarkets and one dedicated to supermarkets.

The company’s price-led hypermarket formats are differentiated in terms of their promotion and pricing strategies as well as their local product assortment. The company employed approximately 27,800 people as of 31 December 2013.

The company’s management team boasts a mix of local knowledge and international expertise coupled with extensive operational experience in Russia. Lenta’s largest shareholders include TPG Capital, the European Bank for Reconstruction and Development and VTB Capital Private Equity, all of whom are committed to maintaining high standards of corporate governance. Lenta is listed on the London Stock Exchange and on the Moscow Exchange and trades under the ticker: ‘LNTA’.

 

 

 

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