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Financial Corporation "Sistema"

December 18, 2002

Detsky Mir opens division in Tambov

The Detsky Mir Trading House inaugurated its store Detsky Mir-Tambov in the city of Tambov. This modern two-storied shopping complex with the total space of 5,775 square meters (its shopping space is 2,800 square meters) is located on one of the city’s central streets. It has become the second store in the regional network of Detsky Mir’s group. Among those attending the grand opening ceremony were the Russian president’s plenipotentiary in the Central federal district (CFD) Georgy Poltavchenko, the mayor of Moscow Yuri Luzhkov, the chairman of the board of directors of SISTEMA JSFC Vladimir Evtushenkov as well as governors, who are taking part in the CFD economic forum being underway in Tambov.

The store’s visitors were welcomed to Russian-tradition festivals held on the square in front of the building and disco dancing. Right in the shopping center there was a New-Year children show. Along with other children 50 kids from one of local children’s homes were invited to the show.

As the leader of Detsky Mir’s group Sergei Kushakov said, there are plans to expand the regional network in the coming years to bring the number of such stores up to several dozens. The group’s strategic goal is to establish a national retail network. Among priority regions listed as being attractive for advancing retail stores with the Detsky Mir trademark are St. Petersburg, the Moscow region, Republic of Bashkortostan, Sverdlovsk region, Tyumen, Chelyabinsk region, Perm region, Republic of Tatarstan.

There are also plans to open in two years over 10 network stores in Moscow. Moscow’s priority districts for new Detsky Mir stores are Northeastern, Southern, Central and Southeastern.

The opening of a Detsky Mir store in the Mega shopping complex will become the largest project at the start of 2003. The store with the space of 4,500 square meters has been built by Sweden’s furniture concern IKEA.

 REFERENCE:

The group of Detsky Mir companies is the largest retail operator on the Russian market of goods for children. Among main enterprises of the group are the Detsky Mir department store, the biggest in Europe, on Lubyanka Street (the total space is 54,500 square meters), the House of Toys on Bolshaya Yakymanka Street, the store on Vernadsky Prospect, the storage complex in the city of Karacharovo and the division in the city of Orel. In 2003 a Detsky Mir store is to be opened in the Mega shopping complex in Moscow’s Teply Stan district. SISTEMA JSFC has been the group’s principal shareholder since 1996. The Moscow government owns a 19% stake in the Detsky Mir JSC.

 

 

 

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