Only dealers that had proved themselves reliable during a long-term cooperation with KAMAZ Inc. have passed the annual attestation by “KAMAZ” Trade-and-Finance Company”.
Today KAMAZ Inc. has 89 plenipotentiaries in Russia. 24 of plenipotentiaries are engaged in marketing spare parts and trucks, 13 dealers sell special vehicles, 47 - spare parts. There are 208 certified service centers all over Russia.
In 2004 KAMAZ Inc. delivered to customers 14 992 trucks through its dealers and this made 66% of total trucks sales volume of the Company. There were marketed spare parts valued 768 million rubles also by means of dealers’ network. So it made 83% of total sales volume of spare parts.
This year certification was based on a report on execution of 2004 sales volume, on presentation of marketing research and promotion results, and on an acceptance of obligation for 2005 year.
Dealers’ compliance with corporate image, style of KAMAZ Inc. was one of the major certification criteria.
So, the certification process of the Company’s dealers was successful. KAMAZ Inc. totally focused on cooperation with the dealers that have strong position on the market.
Within this month “KAMAZ” Trade-and-Finance Company” is planning a conference with Russian dealers. The main subject of the conference is the promotion of KAMAZ products on the market.
© www.kamaz.net, 2005
|