St. Petersburg, Russia; 29 September, 2017– Lenta, (LSE, MOEX: LNTA) one of the largest retail chains in Russia, is pleased to introduce the supermarket format to the Urals with the opening of its first three stores in Yekaterinburg.

All three supermarkets open simultaneously across different districts of Yekaterinburg. The first store is situated close to the city centre at 79 Kuznechnaya street. The store has a total area of 1,038 sq.m with 614 sq.m of selling space and is served by 6 cash registers.

The supermarket at 31 Syromolotova street has a total area of 1,667 sq.m with 945 sq.m of selling space. The new store has 60 parking spaces and 8 cash registers.

The third newly open store is located at 273, 8 Marta street. The store has a total area of 1,437 sq.m with 945 sq.m of selling space. Likewise, this supermarket benefits from 60 parking spaces and 8 cash registers.

All stores will be open from 8 am to 11pm. A broad product assortment ranging from 5000 to 6500 SKUs has been selected specifically for the residents of Yekaterinburg and includes Lenta’s private labels and federal product ranges alongside various local produce. All real estate is fully owned by Lenta.

These stores are Lenta’s first supermarkets in the Urals and bring the total number of Lenta stores to 201 hypermarkets in 79 cities across Russia and 64 supermarkets in Moscow, St. Petersburg, Novosibirsk, Yekaterinburg and the Central region.

Lenta’s Chief Executive Officer Jan Dunning commented:
“The Urals is an important region for us. Today, we already have 20 hypermarkets as well as our own distribution centre, successfully operating in the region, and we benefit from well-established contacts with numerous local producers. With the opening of the new supermarkets, we will be able to provide local customers in Yekaterinburg and its surrounding areas with a convenient format for daily shopping at competitive prices. Our customers will benefit from all the advantages offered by Lenta across the country: a range of high-quality fresh foods, guaranteed discounts for loyalty cardholders, regular promotions and personalized special offers.”

About Lenta
Lenta is the largest hypermarket chain in Russia (in terms of selling space) and the country’s fourth largest retail chain (in terms of sales as of 1Q2017). The Company was founded in 1993 in St. Petersburg. Lenta operates 201 hypermarkets in 79 cities across Russia and 64 supermarkets in Moscow, St. Petersburg, Novosibirsk, Yekaterinburg and the Central region with a total of approximately 1,202,857 sq.m of selling space. The average Lenta hypermarket store has selling space of approximately 5,700 sq.m. The average Lenta supermarket store has selling space of approximately 900 sq.m. The Company operates seven owned distribution centres.

The Company’s price-led hypermarket formats are differentiated in terms of their promotion and pricing strategies as well as their local product assortment. The Company employed approximately 45,689 people as of 31 December 2016¹.

The Company’s management team combines a mix of local knowledge and international expertise coupled with extensive operational experience in Russia. Lenta’s largest shareholders include TPG Capital and the European Bank for Reconstruction and Development, both of which are committed to maintaining high standards of corporate governance. Lenta is listed on the London Stock Exchange and on the Moscow Exchange and trades under the ticker: ‘LNTA’.

A brief video summary on Lenta’s business and its Big Data initiative can be seen here.

For further information please visit www.lentainvestor.com, or contact:

Lenta
Ňel:+7 (812) 336 39 97
E-mail: pr@lenta.com

FTI Consulting :
Anton Karpov & Victoria Afonina
Ňel:+7 495 795 06 23
E-mail: lenta@FTIconsulting.com