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SUN Interbrew

November 24, 2003

SUN Interbrew named the best advertiser of 2003 at the 13th Moscow International Advertising Festival

MOSCOW, November 24, 2003 - SUN Interbrew Limited was given The Best Advertiser of the Year award at the 13th Moscow International Advertising Festival held from November 20 to 22, “for its contribution into development of Russian advertising and establishment of self-regulation principles on the Russian advertising market”.

The jury of the festival especially noted positive changes in SUN Interbrew’s attitude to the style of its advertising and strict observance of the principles stated in the Corporate Code of Communication and Marketing Standards that has been effective at SUN Interbrew since the beginning of the year. The decision to award the prize was taken into consideration this year’s successful advertising campaigns of such brands as Stella Artois, Staropramen, Sibirskaya Korona, Klinskoye Samurai, Klinskoye Redkoe, which had been highly appreciated by specialists and consumers.

According to Igor Yankovsky, President of the Moscow International Advertising Festival, “only advertisers’ responsible and professional attitude to advertising of their products can help solve many problems in this sphere. Self-regulation, on the one hand, and a constructive dialogue among advertisers, authorities and mass media, on the another hand, is a precondition of future successful development of the advertising community”.

For further information contact:

SUN Interbrew Limited
Irina Kibina
VP Corporate Affairs and Communication
Tel. +7 (095) 960-2360

Ilya Politkovsky
CROS
?el. +7 (095) 935-7966


Note to Editors:

The Code of Communication and Marketing Standards effective since 2003 provides that Company's marketing materials or activities:

  • Will not be targeted at consumers under the national legal drinking age;
  • Will promote responsible drinking and healthy lifestyle;
  • Will make no unsubstantiated health claims;
  • Will not imply that beer consumption enhances or is a prerequisite for personal success;
  • Should not create any confusion as to the alcohol strength, nor will we use high or low alcoholic strength as a positive quality for our brands.

In 2003, SUN Interbrew participated in the work of the State Duma's Working Group and Anti-Monopoly Ministry's Expert Council on legislative initiatives and elaboration of advertising laws.

In October 2003, the Russian branch of the International Advertising Association awarded the Company with the IAA Innovations Advertising Award "for its innovative approach to promotion of its leading brands and its active involvement and contribution into development of the advertising market in Russia".

SUN Interbrew Limited is the second largest brewer in Russia and the largest brewer in Ukraine. The company is a strategic partnership between Interbrew, one of the largest brewers in the world, and the SUN Group, operating in the region since 1958, and in the beer sector of Russia and the CIS since the beginning of the 1990s.

The company's main brands are Stella Artois®, Staropramen®, Klinskoye®, Sibirskaya Korona®, Tolstiak® in Russia, and Stella Artois®, Chernigivske®, Rogan®, Taller® and Yantar® in Ukraine.

SUN Interbrew is a public company registered in Jersey, whose shares are listed and traded on the Luxembourg, Frankfurt and Berlin exchanges.

 

 

 

 

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